Media convergence, mobile media convergence, multimedia journalism, cross-media products


This paper addresses two types of technological media convergence: media convergence based on mobile technology, and also convergence based on the unification between IT and media industry. These forms are influenced by the multimedia aspects of the content. The research interest in this study is related to media landscape in Romania and its state. Even if many academics and practitioners consider media convergence only at the content level from journalistic perspective, this topic has many more detail aspects and trends. Thus, media convergence in terms of content can be now interpreted together with the user’s content and takes into consideration the unification between paid, owned, shared and earned content. This paper proposes a theoretical and practical perspective for the relationship between convergence and multimedia for online media products. This perspective belongs both to media producers and to online consumers of information. The paper is interesting in that it reveals the challenges facing the media industries, and shows approaches of convergence that are related to multimedia for media products. The methodological framework uses the content analysis and the hierarchical cluster analysis to discover different forms of convergence in online media. The main conclusion of this study shows that due to various technologies and their partnerships, convergence can be directed both from the users to the media industry, and conversely.


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This work has no financial support


Technical information

Received: 06-01-2014

Revised: 30-03-2014

Accepted: 06-06-2014

OnlineFirst: 15-11-2014

Publication date: 01-01-2015

Article revision time: 83 days | Average time revision issue 44: 37 days

Article acceptance time: 150 days | Average time of acceptance issue 44: 68 days

Preprint editing time: 315 days | Average editing time preprint issue 44: 197 days

Article editing time: 360 days | Average editing time issue 44: 242 days


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Drula, G. (2015). Forms of media convergence and multimedia content . A Romanian perspective. [Formas de la convergencia de medios y contenidos multimedia: Una perspectiva rumana]. Comunicar, 44, 131-140.



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