Comunicar 45: Communicating in an Ageing World

Vol. XXIII, n. 45, 2nd semester, July 1 2015
E-ISSN: 1988-3293 / ISSN: 1134-3478


The framework of Media Education and Media Criticism in the Contemporary World: The opinion of International Experts


The article analyzes the results of the international survey «Synthesis of Media Literacy Education and Media Criticism in the Modern World», conducted by the authors in May-July 2014. 64 media educators, media critics, and researchers in the field of media education and media culture participated in the survey, representing 18 countries: the USA, the UK, Canada, Australia, New Zealand, Germany, Ireland, Spain, Portugal, Sweden, Finland, Greece, Cyprus, Hungary, Ukraine, Serbia, Turkey, and Russia. Analysis of the data shows that the international expert community on the whole shares the view that the synthesis of media education and media criticism is not only possible, but also necessary, especially in terms of effectively developing the audience’s critical thinking skills. However, only 9.4% of the experts believe that media critics' texts are used in media literacy education classes in their countries to a large extent. Approximately one-third (34.4% of the polled experts) believe that this is happening at a moderate level, and about the same number (32.8%) believe that this is happening to a small extent. Consequently, media education and media criticism have a lot to work to do to make their synthesis really effective in the modern world.

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