Palavras chave

Participação do público, mídias digitais, podcasting, engajamento, interação, transmedia, análise interacional, metodologia mista

Resumo

O transpodcast (transmedia podcasting) é um exemplo de meio digital desenvolvido por uma comunidade de criadores independentes que surge do avanço tecnológico derivado da Web 2.0. Este meio oferece aos seus usuários maiores possibilidades de co-criação e participação ao abandonar os modelos comunicativos unidirecionais baseados na lógica broadcast, próprios do século XX. O objetivo deste trabalho é determinar como se realizada a interação dos usuários nesse meio a partir das análises dos espaços de participação que o transpodcast apresenta. Para isso, foi empregada uma metodologia mista ((Mixed Method Research Design), que integra dois estudos de caso com uma mostra total de 2.490 unidades de participação geradas pelos usuários na plataforma iVoox, blogs dos dois projetos e mensagens no Twitter. A pesquisa foi complementada com um estudo etnográfico, executado através dos métodos observacionais sobre a presença do usuário nos programas em formato podcast de um total de 19 projetos transpodcast. Apesar de inúmeras e relevantes vozes defenderem que o novo ecossistema midiático causa a descentralização e a democratização da agenda-setting e empodere os cidadãos em termos comunicacionais, este estudo contribui com uma perspectiva menos otimista e mais crítica sobre as possibilidades reais e significativas de participação dos cidadãos no discurso online.

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Technical information

Recebido: 30-05-2019

Revisado: 14-07-2019

Aceite: 01-08-2019

OnlineFirst: 15-02-2019

Data de publicação: 01-04-2020

Tempo de revisão do artigo: 45 dias | Tempo médio de revisão do número 63: 48 dias

Tempo de aceitação do artigo: 63 dias | Tempo médio de aceitação do número 63: 83 dias

Tempo de edição da pré-impressão: 262 dias | Tempo médio de edição pré-impressão do número 63: 198 dias

Tempo de processamento do artigo: 307 dias | Tempo médio de processamento do número 63: 243 dias

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García-Marín, D., & Aparici, R. (2020). Domesticated voices and false participation: Anatomy of interaction on transmedia podcasting. [Voces domesticadas y falsa participación: Anatomía de la interacción en el podcasting transmedia]. Comunicar, 63, 97-107. https://doi.org/10.3916/C63-2020-09

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