Palavras chave

Movimento climático, análise do marco, movimentos sociais, monomito, redes sociais, análise do discurso

Resumo

Em 2019, o movimento climático dá um passo sem precedentes em sua capacidade de mobilização e impacto político e midiático. O sucesso do movimento está intimamente ligado tanto à figura de Greta Thunberg e seu impacto global, quanto à implementação do «Fridays for Future» em centenas de cidades ao redor do mundo. Este artigo analisa a relação entre esses dois elementos por meio da análise do contexto do movimento e sua divulgação nas redes sociais. Especificamente, mostra-se, por meio da análise dos discursos e mensagens da ativista nas redes sociais, o papel fundamental de Greta no estabelecimento de uma nova referência do movimento climático e como esta é reforçada e legitimada por meio de sua própria história pessoal, contada através da jornada arquetípica do herói ou monomito. Em seguida, analisa-se a incorporação e adaptação do fenômeno Greta nas redes sociais de «Fridays for Future» Barcelona através da análise de conteúdo das suas publicações no Twitter e no Instagram. Os resultados mostram como, apesar da relutância em personalizar a liderança, há uma influência proeminente da estrutura global de Greta no discurso do movimento local e no impacto sobre seus seguidores. Além disso, a análise fornece evidências empíricas da relevância da dinâmica glocal nos movimentos sociais no ambiente online.

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Technical information

Recebido: 28-12-2020

Revisado: 03-02-2021

Aceite: 15-02-2021

OnlineFirst: 15-04-2021

Data de publicação: 01-07-2021

Tempo de revisão do artigo: 37 dias | Tempo médio de revisão do número 68: 37 dias

Tempo de aceitação do artigo: 49 dias | Tempo médio de aceitação do número 68: 78 dias

Tempo de edição da pré-impressão: 139 dias | Tempo médio de edição pré-impressão do número 68: 168 dias

Tempo de processamento do artigo: 184 dias | Tempo médio de processamento do número 68: 213 dias

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Díaz-Pérez, S., Soler-i-Martí, R., & Ferrer-Fons, M. (2021). From the global myth to local mobilization: Creation and resonance of Greta Thunberg’s frame. [Del mito global a la movilización local: Creación y resonancia del marco Greta Thunberg]. Comunicar, 68, 35-45. https://doi.org/10.3916/C68-2021-03

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