Palabras clave

Activismo digital, análisis de redes sociales, aprendizaje informal, formación del profesorado, influencer, Twitter

Resumen

En este artículo indagamos acerca de los influencers educativos españoles con mayor presencia en Twitter: cuáles son los temas o hashtags más difundidos por ellos, las temáticas de sus intervenciones o qué tipo de red social configuran. Para dar respuesta a estos objetivos, en primer lugar, seleccionamos 54 docentes con alto nivel de seguidores. Analizamos y clasificamos los «hashtags» incluidos en un total de 106.130 tuits. El análisis de los hashtags nos ha mostrado que los temas más etiquetados corresponden a contenidos educativos en diferentes áreas del currículum, la colaboración, el intercambio y la difusión de materiales, documentos o recursos digitales, así como de acciones de formación o de debate sobre metodologías docentes innovadoras. Utilizando el programa Gephi hemos realizado un análisis de redes sociales, determinando el grado de centralidad y centralidad de intermediación de los 54 docentes, lo que nos ha permitido identificar influencers con mayor reconocimiento por parte del resto. A través del análisis de modularidad, hemos podido identificar cinco grupos de influencers que no funcionan como grupos cerrados, sino que mantienen frecuentes interacciones con el resto de influencers de otros grupos. A través de este estudio se pone de manifiesto la necesidad de conocer mejor los contenidos y procedimientos que pueden estar favoreciendo aprendizajes informales por parte de los docentes.

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Ficha técnica

Recibido: 04-11-2020

Revisado: 22-12-2020

Aceptado: 15-02-2021

OnlineFirst: 15-04-2021

Fecha publicación: 01-07-2021

Tiempo de revisión del artículo : 48 (en días) | Media de tiempo de revisión de los manuscritos del número 68: 37 (en días)

Tiempo de aceptación del artículo: 103 (en días) | Media tiempo aceptación de los manuscritos del número 68: 78 (en días)

Tiempo de edición OnlineFirst: 193 (en días) | Media tiempo edición de los OnlineFirst del número 68: 168 (en días)

Tiempo de publicacicón final del artículo: 238 (en días) | Media tiempo de publicación final de los articulos del número 68: 213 (en días)

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Marcelo, C., & Marcelo, P. (2021). Educational influencers on Twitter. Analysis of hashtags and relationship structure. [Influencers educativos en Twitter. Análisis de hashtags y estructura relacional]. Comunicar, 68, 73-83. https://doi.org/10.3916/C68-2021-06

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