Art, advertising, media competence, critical consumer, critical analysis, newcoming learning


This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art.


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This work has no financial support


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Cruz-García, R. (2001). Cómo enseñar arte a través de los medios. Comunicar, 17, 166-169.



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