Keywords

Art, advertising, media competence, critical consumer, critical analysis, newcoming learning

Abstract

This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art.

References

APARICI, R. (Coord.) (1993) : La revolución de los medios audiovisuales. Madrid, La Torre.

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FERRÉS, J. (2000): «Cómo ver la publicidad», en Cuadernos de Pedagogía, 279; 65-68.

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FRANCASTEL. P. (1984): Sociología del Arte. Madrid, Alianza.

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FURONES, M.A. (1984): El mundo de la publicidad. Barcelona, Salvat.

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PLANELLA, M. (1999): «La publicidad y la proyección de los deseos», en Cuadernos de Pedagogía, 285; 50-54.

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Cruz-García, R. (2001). Cómo enseñar arte a través de los medios. Comunicar, 17, 166-169. https://doi.org/10.3916/C17-2001-26

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