Audiences, multiliteracies, screen education, collaborative learning


This article explores intertextuality as a technique that can be used to bridge old and new media literacies for teachers and students who hope to move beyond the textbook model of instruction into a world of online resources, flexible pedagogies and innovative designs for learning. These include the uses of online archives, media studies techniques, participatory knowledge creation, and multimedia analysis and production.


AAP (2006): Association of American Publishers 2005 Industry Statistics. New York, Association of American Publishers (

Link Google Scholar

Allen, G. (2000): Intertextuality. London, Routledge.

Link Google Scholar

Bromberg, S. (2007): Presentation of the Retour de Flamme at the 2007 San Francisco Silent Film Festival. San Francisco, CA (July 15).

Link Google Scholar

Goody, J. (1977): The domestication of the savage mind. Cambridge, Cambridge University Press.

Link Google Scholar

Graff, H.J. (1987): The labyrinth of literacy. London, Falmer Press.

Link Google Scholar

Jenkins, H. y OTROS (2006): Confronting the challenges of participatory culture: media education for the 21st Century. MacArthur Digital Media and Learning White Paper. Chicago, IL, MacArthur Foundation. (¬oc=1) (19-09-07).

Link Google Scholar

Kristeva, J. (1980): Desire in language: a semiotic approach to literature and art. New Cork, Columbia University Press.

Link Google Scholar

Kristeva, J. (1986): «Word, dialogue and novel», en JARDINE, A.; GORA, T. & ROUDIEZ. L. (Eds.): The Kristeva Reader. New Cork, Columbia University Press; 34-61.

Link Google Scholar

Levin, D. & Arafeh, S. (2002): «The digital disconnect: the widening Gap between Internet savy students and their schools», en American Institutes for Research for the Pew Internet & American Life Project. Washington, DC, Pew Charitable Trust ( (14-08-07).

Link Google Scholar

MTV, NICKELODEON, MICROSOFT DIGITAL ADVERTISING SOLUTIONS (Eds.) (2007): Circuits of Cool/Digital Playground. From New Global Study From MTV, Nickelodeon and Microsoft Challenges Assumptions About Relationship Between Kids, Youth & Digital Technology. PRNewsWire (July 24) ( (01-09-07).

Link Google Scholar

NEW MEDIA CONSORTIUM AND EDUCAUSE (Ed.) (2006): The Horizon Report. Austin, TX, NMC ( (01-09-07).

Link Google Scholar

Oblinger, D. & Oblinger, J. (Eds.) (2005): Educating the net generation. Boulder, CO: Educause. Retrieved September 20, 2007 from

Link Google Scholar

Prensky, M. (2001): «Digital natives, digital immigrants. From on the horizon», en NCB University Press, 9, 5 (,%20Digital%20Immigrants%20-%20Part1.pdf) (01-09-07).

Link Google Scholar

Roberts, D. y OTROS (2005): Generation M: Media in the lives of 8-18 year-olds (March 9). Menlo Park, Kaiser Family Foundation ( (01-09-07).

Link Google Scholar

Scribner, S. & Cole, M. (1981): The Psychology of Literacy. Cambridge, Harvard University Press.

Link Google Scholar


This work has no financial support


Technical information


Metrics of this article

Views: 33302

Abstract readings: 29112

PDF downloads: 4190

Full metrics of Comunicar 30

Views: 850107

Abstract readings: 703124

PDF downloads: 146983

Cited by

Cites in Web of Science

Sanchez-Carrero, Jacqueline. Young Television Viewers/Young Producers How Children Participate as Communicative Citizens PALABRA CLAVE, 2009.

Link Google Scholar

Area Moreira, Manuel; Ribeiro Pessoa, Maria Teresa. From Solid to Liquid: New Literacies to the Cultural Changes of Web 2.0 COMUNICAR, 2012.

Izquierdo Magaldi, Belen; Renes Arellano, Paula; Gomez Cash, Olga. Media literacy in university through multimodal academic literacy workshops EDMETIC, 2013.

Link Google Scholar

Tello Diaz, Lucia. Transtextuality and metafiction in fake documentaries: self-referential discourse in The Unmaking of COMMUNICATION & SOCIETY-SPAIN, 2014.

Cortina-Perez, Beatriz; Gallardo-Vigil, Miguel A.; Angeles Jimenez-Jimenez, M.; Trujillo-Torres, Juan M.. Digital illiteracy: a challenge for 21st century teachers CULTURA Y EDUCACION, 2014.

Marin Gutierrez, Isidro; Rivera Rogel, Diana; Celly Alvarado, Stephany. Study on training in audiovisual competence of teachers and students in southern Ecuador CUADERNOS INFO, 2014.

Frias-Guzman, Maylin. Multiliteracy trends in the twenty-first century: Media and Information Literacy (AMI) as integrative proposal PERSPECTIVAS EM CIENCIA DA INFORMACAO, 2015.

Neira Cruz, Xose Antonio. Literacy media and social integration of the elderly prison population REVISTA LATINA DE COMUNICACION SOCIAL, 2016.

Angel Marzal, Miguel; Borges, Jussara. Evaluative models of Metaliteracy and Information Literacy as factors in academic excellence REVISTA ESPANOLA DE DOCUMENTACION CIENTIFICA, 2017.

Sanchez-Garcia, Pilar; Salaverria, Ramon; . Multimedia news storytelling: Semiotic-narratological foundations Un nuevo lexico en la red, 2019.

Caldeiro Pedreira, Mari Carmen; Torres-Toukoumidis, Angel; Romero-Rodriguez, Luis M.; Aguaded, Ignacio; . THE NOTION OF EDUCOMMUNICATION IN INTERGOVERNMENTAL ORGANIZATIONS VIVAT ACADEMIA, 2019.

Cites in Scopus

Area, M., Pessoa, T.. From solid to liquid: New literacies to the cultural changes of web 2.0), Comunicar, .

Gutiérrez, I.M., Rogel, D.R., Alvarado, S.C.. Study on training in audiovisual competence of teachers, students in southern Ecuador [Estudio sobre formación en competencia audiovisual de profesores y estudiantes en el sur de Ecuador]),, .

Díaz, L.T.. Transtextuality, metafiction in fake documentaries: Self-Referential discourse in The Unmaking of), Communication and Society, .

Cortina-Pérez, B., Gallardo-Vigil, M.Á., Jiménez-Jiménez, M.Á., Trujillo-Torres, J.M.. Digital illiteracy: A challenge for 21st century teachers), Cultura y Educacion, .

Frías-Guzmán, M.. Multiliteracy trends in the twenty-first century: Media, information literacy (AMI) as integrative proposal [Tendências da Multi-alfabetização no século XXI: Alfabetização Midiática e Informacional (AMI) como proposta integradora Maylin Frías-Guzmán] [Tendencias de la multialfabetización en los albores del siglo XXI: Alfabetización mediática e informacional (AMI) como propuesta integradora]), Perspectivas em Ciencia da Informacao, .

Izquierdo-Magaldi, B., Renés-Arellano, P., Gómez-Cash, O.. Metacognitive strategies, technological resources used by university students in Spanish as a second language [Estrategias metacognitivas y recursos tecnológicos utilizados por estudiantes universitarios de español como segunda lengua]), OCNOS, .

Izquierdo-Magaldi, B., Renés-Arellano, P., Gómez-Cash, O.. Metacognitive strategies, technological resources used by university students in Spanish as a second language [Estrategias metacognitivas y recursos tecnológicos utilizados por estudiantes universitarios de español como segunda lengua]), OCNOS, .

Neira Cruz, X.A.. Literacy media, social integration of the elderly prison population [Alfabetización mediática e integración social de la población reclusa anciana]), Revista Latina de Comunicacion Social, .

Marzal, M., Borges, J.. Modelos evaluativos de Metaliteracy y alfabetización en información como factores de excelencia académica [Evaluative models of Metaliteracy, Information Literacy as factors in academic excellence]), Revista Espanola de Documentacion Cientifica, .

Sánchez-García, P., Salaverría, R. . Multimedia news storytelling: Semioticnarratological foundations), Profesional de la Informacion, .

Febrero, B., Almela-Baeza, J., Ros, I., (...), Martínez-Alarcón, L., Ramírez, P. . The impact of information and communications technology and broadcasting on YouTube for improving attitude toward organ donation in secondary education with the creation of short films), Patient Education and Counseling, .

Baeza, L.L.. Towards a pedagogy of the everyday life in initial education), Profesorado, .

Cites in Google Scholar

Currently there are no citations to this document


Alternative metrics

How to cite

Tyner, K. (2008). Audiences, Intertextuality and new media literacy. [Audiencias, intertextualidad y nueva alfabetización en medios]. Comunicar, 30, 79-85.



Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul United Kingdom


Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X