Commitment, democracy, participation, public policy, multimedia generation, youth identity, folk culture, social inclusion


One of the specific challenges faced by media education in Latin America is to narrow the divide and promote more equitable, fairer access to cultural and technological commodities among youth from the poorest families. Although the obstacles are more than a few and the challenges are by no means negligible, the first step toward facing them is to insert Media Education as a public policy, as State policy. Fortunately, we have always had teachers who have used the media and taught others to analyze, interpret and use them creatively. The idea, when Media Education becomes part of public policy, is to move beyond individual initiative and turn these private efforts into a State commitment. This is the only way to overcome the huge obstacles and materialize the major challenges posed by media education in the 21st century.


Barbero Martín, J. (2002). Oficio de cartógrafo. Fondo de Cultura Económica. México.

Link Google Scholar

Barbero Martín, J. (2003). Comunicación, medios y educación: un debate para la democracia. Barcelona: Octaedro.

Link Google Scholar

Ferguson, R. (1994). Debates about media education and media studies in the UK. Critical Arts Journal, 8. South Africa: University of Natal.

Link Google Scholar

Ferrés, J. (2000). Educar en una cultura del espectáculo. Barcelona: Paidós,

Link Google Scholar

García Canclini, N. (2004). Diferentes, desiguales y desconectados. Barcelona: Gedisa

Link Google Scholar

García Canclini, N. (2006). La modernidad en duda. Inédito.

Link Google Scholar

Giroux, H. (1997): Cruzando límites. Barcelona: Paidós,

Link Google Scholar

Landi, O. (1984). Cultura y política en la transición a la democracia. Caracas: Sociedad.

Link Google Scholar

Livingstone S. (2003). Young people and new media. Londres: Sage.

Link Google Scholar

Masterman, L. (1993). La enseñanza de los medios de comunicación. Madrid: De la Torre.

Link Google Scholar

Morduchowicz R. (2004). El capital cultural de los jóvenes. Buenos Aires: Fondo de Cultura Económica.

Link Google Scholar

Morduchowicz, R. (2008). La generación multimedia. Buenos Aires: Paidós.

Link Google Scholar


This work has no financial support


Technical information


Metrics of this article

Views: 33973

Abstract readings: 29774

PDF downloads: 4199

Full metrics of Comunicar 32

Views: 911495

Abstract readings: 728818

PDF downloads: 182677

Cited by

Cites in Web of Science

Bonini; Adair;. Policies for the teaching of news practices and the production of school newspapers in Argentina and Brazil SIGNO Y SENA-REVISTA DEL INSTITUTO DE LINGUISTICA , 2019.

Belen Romano, Maria. Theoretical contributions for the approach of media discourse in high school CUADERNOS DE LINGUISTICA HISPANICA, 2018.

Link Google Scholar

Monreal Guerrero, Ines Maria; Parejo, Jose-Luis; Corton de las Heras, Maria de la O.; . Media literacy and the culture of participation: challenges for the digital citizen in the Information Society EDMETIC, 2017.

Condeza, Rayen; Bachmann, Ingrid; Mujica, Constanza. News Consumption among Chilean Adolescents: Interests, Motivations and Perceptions on the News Agenda COMUNICAR, 2014.

Oguzhan, Ozlem; Haydari, Nazan. The state of media literacy in Turkey Procedia Social and Behavioral Sciences, 2011.

Cites in Scopus

Condeza, R., Bachmann, I., Mujica, C.. News consumption among Chilean adolescents: Interests, motivations, perceptions on the news agenda), Comunicar, .

Cites in Google Scholar

Currently there are no citations to this document


Alternative metrics

How to cite

Morduchowicz, R. (2009). When media education is state policy. [Cuando la educación en medios es política de estado]. Comunicar, 32, 131-138.



Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul United Kingdom


Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X